Abu dhabi: The Abu Dhabi Chamber of Commerce and Industry (ADCCI) has launched the Public Relations and Digital Marketing Working Group, a strategic move aimed at bolstering the performance and expansion of the PR and digital marketing sectors in Abu Dhabi. This initiative is designed to identify opportunities and challenges, provide actionable recommendations, and prioritize key solutions, fostering effective collaboration between the public and private sectors.
According to Emirates News Agency, the establishment of this working group underscores ADCCI's dedication to empowering the PR and digital marketing industry, reinforcing its crucial role in supporting Abu Dhabi's sustainable economic growth and diversification. Shamis Ali Khalfan Al Dhaheri, Second Vice Chairman and Managing Director of ADCCI, emphasized the importance of the communications and marketing sector in the UAE, highlighting Abu Dhabi's commitment to nurturing and advancing this industry. "By bringing together experts and industry leaders, we are fostering collaboration that drives innovation and raises standards," Al Dhaheri remarked.
This initiative is part of ADCCI's broader strategy to promote dynamic business development and strengthen public-private partnerships across Abu Dhabi. Since January 2023, ADCCI has been instrumental in establishing sector-focused working groups, creating platforms for meaningful dialogue between government entities and the private sector. These working groups serve as vital forums for consultation and advocacy, ensuring that private sector input is incorporated into regulatory discussions and policy-making processes.
The remit of the working groups includes identifying key challenges and opportunities in the PR and digital marketing sector, proposing practical solutions to relevant authorities, and reviewing legislation to enhance sector efficiency and competitiveness. The Public Relations and Digital Marketing Working Group comprises a distinguished assembly of industry leaders, committed to driving the sector forward.