Dubai:H.H. Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of Dubai Culture and Arts Authority, inaugurated the 30th edition of Beautyworld Dubai at the Dubai World Trade Centre. The exhibition, set to run until 8 October, highlights the newest global trends in beauty, haircare, fragrance, health, and wellbeing.
According to Emirates News Agency, Beautyworld Dubai, now celebrating its 30th edition under a new name, strengthens its ties to Dubai, a city that has become a global hub for the beauty sector. The three-day event gathers industry professionals through exhibitions, conferences, and live demonstrations.
During her visit, H.H. Sheikha Latifa, along with Maryam Al Hammadi, Hala Badri, and Mahir Julfar, received briefings from Dubai Municipality experts on recent developments in health and safety and central laboratory services. She explored the latest products and innovations in the beauty industry and visited several exhibitors, including Lattafa Perfumes and Gissah Perfumes.
Sheikha Latifa praised the growth of Beautyworld Dubai, emphasizing its role in enhancing Dubai's status as a global center for innovation and expertise exchange. Organised by Messe Frankfurt Middle East, the event offers a platform for discovering new products, expanding business opportunities, and forming international partnerships.
This year's exhibition features a wide array of products in fragrance, cosmetics, skincare, haircare, personal care, and more. The fragrance sector, having tripled its exhibition space since 2017, takes a prominent position with a new hall dedicated to it. First-time exhibitors like Kuwait's Gissah Perfumes and Saudi Arabia's Al Majed for Oud are among the participants, alongside UK-based Lush Cosmetics.
Key highlights include the Next in Fragrance and Next in Beauty conferences and the return of Natural Notes. The event also showcases makeup artists and hairstylists like Mounir and Mary Phillips. The Beautyworld Dubai Awards 2026 on 7 October will honor excellence in 17 categories, with Huda Kattan receiving the Beautyworld Icon Award.