Dubai: As part of the third phase of the 'Dubai Content Creators Programme', the Dubai Press Club (DPC), in collaboration with the Dubai Culture and Arts Authority (Dubai Culture), hosted an interactive session featuring Hala Badri, Director-General of Dubai Culture. The session explored the role of content creators in preserving cultural identity, creating meaningful impact, and transforming cultural stories into engaging digital content.
According to Emirates News Agency, the session, held at the Etihad Museum in Dubai under the title 'Cultural Content Creators: Preserving Identity and Creating Impact', was part of the second week of the cultural content track of the 'Dubai Content Creators Programme'. The initiative aims to equip participants with the skills and knowledge needed to create impactful cultural content that reflects Dubai's identity and values while keeping pace with the evolving digital landscape.
Mona Ghanem Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council and President of the Dubai Press Club, stated, 'As the second week of the programme gets underway, we continue to support participants in deepening their understanding of the role cultural content plays in strengthening national identity and enhancing community awareness. We seek to equip emerging media and creative talent with the skills and knowledge needed to produce impactful cultural content that reflects the uniqueness of our society and culture while keeping pace with the evolving digital landscape.'
Al Marri emphasized the importance of investing in young talent and empowering them with the tools of creative storytelling and digital innovation, seeing this as an investment in the future of both culture and media. The objective is to develop a generation of content creators capable of transforming cultural heritage and local stories into inspiring content that reinforces Dubai's position as a global hub for culture, creativity, and content creation.
During the session, Hala Badri highlighted the importance of creating cultural content rooted in human stories and experiences, noting that meaningful storytelling is key to engaging audiences and creating lasting impact. Badri stated, 'Cultural content that carries a human dimension serves as one of the most important bridges connecting communities with their memory, values, and identity. It also plays a vital role in strengthening cultural dialogue and bringing local stories to global audiences.'
Badri also spoke on the opportunities created by rapid technological advancements for producing more impactful and far-reaching cultural content, while emphasizing the responsibility of content creators to preserve cultural identity and transmit it to future generations.
The session also discussed the impact of emerging technologies and AI on content creation, opportunities within the cultural and creative industries, and ways to transform cultural and heritage stories into engaging digital content. Maryam Al Mulla, Director of the Dubai Press Club, mentioned that the programme seeks to equip participants with practical skills and specialized knowledge that support the development of cultural content and strengthen its presence across digital platforms.
The third phase of the 'Dubai Content Creators Programme' continues until 19th June, featuring a series of workshops and specialized sessions focused on digital storytelling, creative production, and cultural content creation. The programme aims to equip participants with skills to create high-quality content that reflects the richness and diversity of Dubai's cultural landscape.