Latifa bint Mohammed Highlights Trust as Dubai’s Most Precious Asset at Arab Media Summit 2026

Dubai: H.H. Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of Dubai Culture and Arts Authority, delivered a keynote address at the Arab Media Summit 2026, emphasizing that the true story of a city is shaped by the trust it earns, the opportunities it creates, and the sense of belonging among its residents.

According to Emirates News Agency, Sheikha Latifa's address, titled 'The Stories That Shape Our Cities,' was a pivotal part of the summit organized by the Dubai Press Club from 15th to 17th September. The event gathered media leaders, thinkers, and industry professionals from across the Arab world under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister, and Ruler of Dubai.

In her speech, Sheikha Latifa delved into the power of trust, explaining that it deepens over time when words align with actions. She reflected on the UAE's adept crisis response and the strong bond between its leadership and community, emphasizing the pride and commitment of Emiratis to their homeland and values. She highlighted the legacy of the Founding Fathers, upheld by the current leaders.

Sheikha Latifa praised the solidarity shown by residents and investors, noting that many doubted this cohesion during challenging times. She explained that the UAE's focus on placing people at the center of development has built trust in its leadership and government. She emphasized that Dubai and the UAE have moved beyond building a reputation to fostering trust, evident in their swift responses during crises.

Sheikha Latifa also underscored the "mindset of possibility" that has propelled Dubai's growth, driven by a belief in people's potential. The UAE's investments in its citizens and infrastructure have created an environment where success is attainable through dedication and hard work.

Sheikha Latifa described Dubai's global appeal, attracting tourists, investors, and residents, and stressed that belonging grows when people find value in contributing to the city's future. She highlighted culture's role in strengthening connections and emphasized the challenges posed by the changing media landscape, where AI-generated content and misinformation threaten trust.

Sheikha Latifa concluded by affirming the importance of genuine human experience in storytelling and highlighted the potential of the Arab world's younger generations to lead meaningful transformation. She cited lessons from His Highness Sheikh Mohammed bin Rashid Al Maktoum, emphasizing that sincere work leads to achievement that speaks for itself.