DUBAI: The Mohammed Bin Rashid School of Government (MBRSG) and global advisory and advocacy firm APCO have signed a memorandum of understanding (MoU) to enhance cooperation and exchange expertise in areas including generative AI (GenAI) and government communications.
MBRSG and APCO will collaborate on developing education and training programmes focusing on enhancing the communication skills of leaders and managers in the government sector. The parties will also explore the use of advanced technologies in research and employing GenAI in government communications.
Dr. Ali bin Sebaa Al Marri, Executive President of MBRSG signed the MoU together with Mamoon Sbeih, President of APCO in the Middle East and North Africa. It was signed in the presence of Dr. Arthur King, Acting Dean and Director of Academic Affairs at MBRSG.
Dr. Al Marri said, ‘This memorandum reflects the Mohammed Bin Rashid School of Government’s commitment to capacity building to strengthen government work and enable public sector employees t
o effectively address challenges. Our work contributes to leadership excellence and supports the UAE’s development journey, elevating its regional and global standing. The school is focused on uniting its efforts with prestigious international institutions to exchange knowledge and expertise to enrich the knowledge of government personnel and enhance their communication skills based on the latest techniques and technologies.’
Under the MoU, the school will work with APCO Institute, the company’s training arm that is specialised in building strategic communications capabilities and empowering professionals with tools, knowledge, exposure and international best practices in media communications. The collaboration will provide training courses in strategic planning, government communication, crisis management, internal communication management and change management. The courses will equip leaders and spokespersons with skills to more effectively engage with international media, manage individual and institution
al reputation, as well as manage the building, operation, and transfer of ownership system in government communication departments.
Source: Emirates News Agency