Sharjah:Menassah Distribution Company is presenting an extensive collection of 14,000 books at the 45th Sharjah International Book Fair (SIBF), featuring 1,200 titles from 82 local publishing houses. The fair is taking place at Expo Centre Sharjah and will continue until November 15.
According to Wam, the Menassah stand offers a diverse selection of literary and non-fiction works, providing visitors with an opportunity to discover new authors and explore the offerings of local publishers in a single location.
In addition to books, visitors have the chance to purchase items from Menassah's 'Check in At Sharjah, Stay with Literature' campaign. This includes apparel, stationery, card games, and hospitality items, all inspired by Sharjah's landmarks and cultural identity. The designs incorporate reading-themed phrases like 'Reading Club' and 'Read, You're in Sharjah,' promoting a love of literature in everyday life.
Rashid Al Kous, General Manager of Menassah Distribution Company, emphasized the importance of the SIBF in introducing more readers to the books produced by their publishing partners. He noted that bringing titles from 82 local publishers together at one stand facilitates readers in discovering authors and books they might otherwise overlook, while also assisting Emirati and Arab publishers in expanding their readership.
The book fair provides Menassah with an opportunity to engage directly with readers to learn about the books and topics that interest them. It also serves as a platform for exchanging expertise with publishers and industry professionals, fostering relationships that can aid in bringing more Emirati and Arab titles to readers in both local and regional markets.