Sharjah: The Sharjah Chamber of Commerce and Industry (SCCI) and Expo Centre Sharjah have announced the launch of the seventh edition of the Indian trade, cultural, and entertainment exhibition, Come On Kerala, scheduled to take place from 9th to 11th May. The event will be held under the patronage of H.H. Sheikh Dr Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah.
According to Emirates News Agency, the exhibition is organized by Gulf Madhyamam in collaboration with the Sharjah Chamber. It stands as the largest Indian international trade fair in the Middle East, celebrating Indian culture with a special emphasis on Kerala. This year's edition will host over 300 exhibitors, including government entities and private sector companies from the UAE and India, and is expected to attract more than 275,000 visitors.
Abdulaziz Al Shamsi, Assistant Director-General for Communication and Business Sector at SCCI, emphasized that the event supports Sharjah's strategic goal of enhancing global economic ties, particularly with India, a key trade partner of the UAE. Jamal Bouzanjal, Director of Corporate Communication at SCCI, highlighted the exhibition's role in promoting trade and investment, offering a platform for collaboration and the promotion of Indian products and services across the region.
Sultan Mohammed Al Omrani, Commercial Director at Expo Centre Sharjah, confirmed that all preparations have been finalized to ensure a smooth and successful event. He noted its importance in strengthening UAE-India relations and supporting Sharjah's position in the exhibitions sector.
The exhibition will feature more than 20 cultural and entertainment programs, including live performances by Bollywood stars Mohanlal and Priya Mani, alongside interactive family activities and experiences themed around Kerala's heritage. Entrepreneurs from both countries will showcase innovations in healthcare, tourism, education, retail, and interior design. The event will also include traditional cuisine festivals, competitions, music, and fashion shows, reinforcing its position as the region's largest Indian festival and a key platform connecting the UAE and India.