Hong kong: TRENDS Research and Advisory continued its participation in the 2026 Hong Kong Book Fair on Friday, drawing visitors, researchers, officials, and publishing professionals to its pavilion on the second day of the event. According to Emirates News Agency, in the presence of Sheikh Saud Ali Mohammed Al Mualla, UAE Consul-General in the Hong Kong Special Administrative Region, and Drew Lai, Commissioner for Cultural and Creative Industries of the Hong Kong SAR Government, TRENDS Research and Advisory launched its latest publication, "Labour Markets in the Age of AI." The book explores the rapid transformations reshaping labour markets due to advances in artificial intelligence, highlighting the opportunities and challenges of the digital revolution. It offers forward-looking insights into the future of work and the skills required in the digital economy. Led by Rawdha Al Marzooqi, Head of the Distribution and Exhibitions Sector, and her team, along with Warda Al Menhali, Head of the Corporate Commun ications Sector at TRENDS, the pavilion welcomed several prominent official and cultural delegations. Among them was Drew Lai, who reviewed TRENDS' latest research publications and knowledge initiatives. The pavilion also served as a meeting point for leading figures from the UAE's cultural community, including Rashid Al Kous, Executive Director of the Emirates Publishers Association, and Dr. Abdulaziz Al Musallam, Chairman of the Sharjah Institute for Heritage. The two guests were introduced to TRENDS' latest publications and research initiatives, reflecting the complementarity of national efforts to promote knowledge and strengthen the UAE's cultural presence on the international stage. The pavilion welcomed a high-level delegation of international experts and officials specializing in copyright and intellectual property rights management. The delegation reviewed TRENDS' key publications and research projects, discussing prospects for cooperation and the exchange of expertise to support knowledge dissemin ation and strengthen international partnerships in publishing and scientific research. Dr. Sharon Wong Yin Yu, Executive Director of the Hong Kong Reprographic Rights Licensing Society (HKRRLS), also visited the pavilion. She explored TRENDS' publications and research initiatives, discussing opportunities for cooperation in publishing, intellectual property, rights management, and knowledge exchange. On the sidelines of the exhibition, TRENDS, represented by its Distribution and Exhibitions Sector, signed a distribution agreement with the Chinese company CPS. The agreement marks a strategic step toward expanding the reach of TRENDS' intellectual and research publications across China and Asia, making them accessible to a broader audience of readers and researchers, and further advancing the institution's mission to disseminate knowledge and strengthen its global presence. This participation, organized through TRENDS' Virtual Office in China, marks the institution's first appearance at the Hong Kong Book Fa ir. Its knowledge pavilion showcases approximately 500 academic and research publications covering various disciplines. Throughout the second day of the exhibition, the TRENDS pavilion witnessed extensive engagement from visitors and specialists, who explored its scientific publications and knowledge initiatives and took part in discussions that reflected TRENDS' growing stature as a global research institution dedicated to anticipating the future, advancing knowledge production, and promoting international cooperation in research and intellectual thought.
