Abu dhabi: The UAE International Investment Council (UAEIIC) agreed to a new strategic direction and launched an updated brand identity during its board meeting this week to enhance the council’s mission of guiding and supporting Emirati investments abroad and aligning them with the UAE’s economic agenda.
According to Emirates News Agency, the council’s new strategic approach and brand identity will support the development of an updated strategy to promote a cohesive and collective vision for UAE outward investments. The UAEIIC’s expanded mandate includes building a membership base that fully represents the UAE’s investment community, protecting UAE entities’ overseas investments through proactive advocacy, facilitating outward investment through a collaborative, public-private approach, and providing a central hub for sharing market intelligence, including the exchange of best practice and country risk profiling.
One of the key initiatives launched during the board meeting was the development of a comprehensive database of all UAE investments overseas, which will provide a more accurate picture of geographical scope, industry sector, and realized assets, and, in turn, inform the nation’s investment priorities.
The board also approved a new governance structure that includes a Board of Directors, CEO, and Executive Management, designed to improve the agility and responsiveness of the UAEIIC. Directors will be drawn from the government, government-owned enterprises, and the private sector, each serving fixed terms to provide a more collaborative and representative platform for the nation’s investment community, from sovereign wealth funds to private-sector entities.
Dr. Thani bin Ahmed Al Zeyoudi, Minister of Foreign Trade and UAEIIC Chairman, said the new strategic vision was a significant step forward in the council’s mission to enhance Emirati investments abroad. He emphasized that by reinvigorating its strategic approach and brand identity, the UAEIIC will be better able to leverage high-potential regions, nations, and projects, mobilize capital from both public- and private-sector sources, and protect investments through government-to-government relationships. This realignment is expected to support the nation’s economic agenda and diversification efforts, heralding a new chapter for the UAEIIC and the UAE’s investment community.
Established in 2009, the UAEIIC has emerged as a vital platform to unify the efforts of the UAE private and public sectors. With a clear vision to protect the interests of Emirati companies and investments in over 90 countries, the council’s renewed focus and strategic direction will provide significant support for current and future Emirati investments on the global stage.