Sharjah: The 57th edition of the Watch and Jewellery Middle East Show, the region's largest and most prominent event for luxury jewellery and timepieces, is set to open tomorrow at Expo Centre Sharjah.
According to Emirates News Agency, the exhibition, organised by Expo Centre Sharjah with support from the Sharjah Chamber of Commerce and Industry (SCCI), will run from 10th to 14th June 2026, featuring 400 local and international exhibitors from 19 countries. This year's edition is drawing notable global participation and first-time exhibitors, alongside a distinguished line-up of leading gold and jewellery manufacturers, acclaimed designers, luxury watchmakers, and globally recognised brands specialising in diamonds, gemstones, and high-end jewellery collections.
The event is expected to attract thousands of domestic and international visitors, building on its reputation as one of the region's most influential gold and jewellery trade events. The previous edition attracted more than 91,000 visitors, highlighting the exhibition's expanding market reach and the strong confidence it commands among exhibitors, industry stakeholders, investors, and luxury consumers.
Participating countries include the UAE, Saudi Arabia, Bahrain, Kuwait, Oman, Qatar, Lebanon, and Yemen, as well as China, Hong Kong, India, Italy, Pakistan, Russia, Singapore, Thailand, Trkiye, the United Kingdom, and the United States. The exhibition will also feature five integrated international pavilions representing Hong Kong, India, Italy, Singapore, and Thailand, providing direct access to the latest international design trends, premium collections, and exclusive products from some of the world's leading jewellery and watch markets.
Spanning 30,000 square metres, the 57th Watch and Jewellery Middle East Show offers a comprehensive showcase of high-value products, including luxury diamond jewellery, premium gold, platinum, and silver collections, as well as coloured gemstones, pearls, and luxury watches. Dedicated sections will feature laboratory-grown diamonds, precious metals, and advanced jewellery manufacturing and packaging technologies.
Exhibitors are expected to unveil limited-edition collections and artistic creations inspired by cultural influences and featuring gold, emeralds, rubies, and opals, enhancing the exhibition's appeal as a platform for innovation, craftsmanship, and luxury in the international jewellery market.
A key highlight will be the Emirates Jewellers Platform, a strategic initiative to support and promote Emirati talent in the gold and jewellery sector. The platform will showcase a curated selection of designs by Emirati designers, highlighting their craftsmanship and ability to blend Emirati heritage with global trends in jewellery design.
In addition to enhancing the visibility of local talent, the platform offers participants an opportunity to showcase their innovations and collections to thousands of visitors, industry specialists, and buyers, alongside leading jewellery brands.
Beyond its showcase of global jewellery and watch collections, the show aims to enhance visitor engagement through exclusive promotions and prize draws. Attendees will have the opportunity to enter raffles for significant gold and diamond prizes, adding value to an exhibition experience that combines luxury retail, industry innovation, and customer engagement.