Dubai: Arabian Travel Market (ATM) 2026 has reinforced Dubai's position as one of the world's most resilient and best-prepared destinations for global travel and tourism, as the industry continues to navigate the evolving market conditions. Taking place from 14th to 17th September 2026 at Dubai World Trade Centre (DWTC), ATM 2026 will bring together the international travel community at a pivotal time for the sector, underlining confidence in Dubai's ability to maintain business continuity, operational excellence, and global connectivity.
According to Emirates News Agency, the revised dates for ATM 2026 reflect a measured, collaborative approach focused on supporting the global travel industry, providing exhibitors, buyers, visitors, and partners with greater flexibility and confidence to participate while maximising opportunities for attendance and business engagement. Danielle Curtis, Regional Portfolio Director - UAE, RX Global, emphasized ATM's role as a vital platform for the travel and tourism community to reconnect, strengthen partnerships, and drive meaningful dialogue, particularly when industry collaboration is essential.
Hoor Al Khaja, Senior Vice President, International Operations at Dubai Corporation for Tourism and Commerce Marketing (DCTCM), highlighted Dubai's strategic approach, which is rooted in long-term planning, agility, and strong collaboration across government and industry stakeholders. She stated that the city has remained open, operational, and welcoming amidst recent regional developments, reinforcing the trust placed in Dubai by travellers, businesses, and international partners worldwide.
Under the theme 'Travel 2040: Driving New Frontiers Through Innovation and Technology,' ATM 2026 will focus on resilience, adaptability, and future preparedness within the global travel ecosystem. The extensive ATM conference programme will examine the evolving challenges and opportunities shaping international tourism, with dedicated sessions exploring crisis management, destination resilience, traveller confidence, aviation continuity, digital transformation, and sustainable long-term growth strategies.
The event will feature discussions across the Global Stage, Future Stage, and Experience Hub, where policymakers, tourism authorities, researchers, and technology leaders will address how destinations can enhance preparedness, improve operational agility, and build resilience against geopolitical, economic, and environmental disruptions. Research-led sessions, delivered in partnership with organisations such as STR, Tourism Economics, an Oxford Economics company, GSIQ, and ICCA, will provide strategic insights into shifting traveller sentiment, global mobility trends, destination competitiveness, and the future of tourism demand.
Euromonitor International's Stephen Dutton, Global Insight Manager - Travel, will deliver a keynote session titled The State of Travel: Inflation, Polycrisis and the New Travel Reality, offering further insights into the travel industry's evolving landscape.