Madrid: Emirates and Real Madrid CF have renewed their partnership, extending one of the highest-profile sponsorships in football through to 2031, and cementing a relationship that will span close to two decades. Emirates has been a proud partner of Real Madrid since 2011, with the relationship deepening further in 2013 when the airline became the club's official jersey sponsor.
According to Emirates News Agency, as part of the renewed partnership, Emirates will continue as Official Main Sponsor and Official Airline Partner of both the men's and women's teams, with its iconic branding on player jerseys, training kits, and team staff apparel across all major competitions, including La Liga, the UEFA Champions League, Copa del Rey, and the Spanish Super Cup. The renewal also marks a major milestone for both brands - becoming the longest-running jersey sponsorship in La Liga history.
Beyond match kits, the renewed agreement includes extensive Emirates brand visibility throughout Santiago Bernab©u Stadium, access to the club's training facilities, and the Emirates Lounge, an exclusive in-stadium hospitality space that brings the airline's signature experience to its loyal customers and trade partners. The partnership also extends to Real Madrid's youth teams, supporting the development of the next generation of talent at the grassroots level, and underlining the airline's commitment to the future of the game.
The sponsorship also strengthens the airline's presence in basketball, covering a newly signed multi-year agreement making Emirates Official Main Sponsor of Real Madrid's basketball club through 2031. Boutros Boutros, Executive Vice President of Corporate Communications, Marketing and Brand, remarked on the partnership's significance, emphasizing Emirates' commitment to football and its impact on communities.
Florentino P©rez, President of Real Madrid, highlighted the significance of the agreement, reflecting on the strong and unique relationship built over the years. He noted the partnership's role during one of the most successful periods in the club's history and expressed a commitment to continuing the journey together.
With a shared commitment to excellence, Emirates and Real Madrid have spent 15 years bringing fans closer to the action. The airline has emblazoned its support for the team on several A380 aircraft over the years with bespoke decals and full aircraft liveries. The two iconic brands have also collaborated on unique fan experiences such as meet and greets, match day activations, and competitions.
Emirates' commitment to football is reflected in a series of enduring partnerships with some of the sport's most storied clubs, with its branding displayed on jerseys of Arsenal FC, AC Milan, Real Madrid CF, S.L. Benfica, and Olympique Lyonnais. Emirates is also the Platinum Partner to German football powerhouse FC Bayern Munich's first team. The airline's sponsorship portfolio is the largest of any airline, spanning football, tennis, rugby, basketball, and other sports, bringing fans closer to the sports and events they love.