Abu dhabi: The Security Industry Regulatory Agency (SIRA) began the field phase of its Thank You UAE campaign at Dubai Customs on Tuesday morning, marking the first in a series of visits that will extend the national initiative into workplaces across the country. Dr. Abdulla Busenad, Director-General of Dubai Customs, initiated the department's participation by recording the first message on the campaign platform, alongside Khalifa Ibrahim Al Saleis, CEO of SIRA.
According to Emirates News Agency, Dubai Customs staff followed suit, logging their own messages on tablets set up at the department's headquarters. The campaign remains open to all employees and clients of Dubai Customs through the campaign platform, inviting Emiratis, residents, visitors, and friends of the UAE to record a message of thanks to the country in their own words.
Al Saleis stated that the campaign has recorded 160,000 messages to date, with a goal of reaching a million messages and achieving a national record that preserves these accounts for future generations. He also mentioned that the platform has attracted over 453,000 visits since its launch, with messages submitted by participants from more than 136 nationalities. The field visits are intended to complement the platform rather than replace it.
Dubai Customs was selected as the first stop for its national role and its status among the emirate's leading government entities. The programme will proceed to other government, semi-government, and private sector organisations in Dubai before expanding across the rest of the UAE.
Dr. Busenad expressed pride in hosting the launch of the campaign's field phase, noting that it reflects the national significance of an initiative aimed at expressing loyalty to the UAE and its leadership. He emphasized that the choice of Dubai Customs for this phase signifies the department's national importance and reflects confidence in its role.
The campaign is accessible to the public both inside the UAE and abroad through its website.