Abu dhabi: The Zayed Authority for People of Determination launched an interactive awareness experience at Yas Mall as part of World Autism Month, transforming traditional messaging into an immersive public engagement initiative.
According to Emirates News Agency, the initiative featured surprise musical performances by People of Determination with Autism Spectrum Disorder, including Sara Al Qutb, Zayed Mohammed Al Zaabi, and Ahmed Al Hashemi. These performances captured the attention of visitors and encouraged direct interaction, showcasing individual creativity through specially composed pieces that reflected each participant's abilities.
The experience was further enhanced through digital screens displaying awareness messages and QR codes, enabling visitors to access short videos introducing the performers and their stories. This creative approach, which included capturing authentic public reactions and engaging influencers, aimed to deliver a more impactful and credible message.
The Zayed Authority for People of Determination stated that the initiative aims to challenge misconceptions about autism and highlight the capabilities of People of Determination, promoting inclusion in public spaces. It aligns with the objectives of the Year of the Family 2026 by emphasising the role of families in supporting and empowering individuals.
Huda Ibrahim Al Khamis, Founder of Abu Dhabi Music and Arts Foundation and Founder and Artistic Director of Abu Dhabi Festival, expressed the importance of empowering People of Determination and enhancing their participation in the creative sector while promoting a culture of inclusion. The performances are part of a broader programme celebrating World Autism Month.
Implemented in collaboration with the Abu Dhabi Music and Arts Foundation, the Department of Culture and Tourism - Abu Dhabi, and Aldar Properties, the initiative reaffirms the Authority's commitment to developing innovative awareness initiatives that enhance quality of life and support the inclusion of People of Determination in society.