London:Sharjah Sharjah Museums Authority (SMA) is showcasing its latest advancements and cultural achievements at the World Travel Market (WTM) London. This event is an opportunity for the Authority to introduce international audiences to its diverse museums and cultural experiences.
According to Emirates News Agency, SMA oversees 20 museums focusing on various fields such as art, history, archaeology, heritage, science, Islamic civilisation, and marine life. The Authority aims to preserve heritage, share knowledge, and make cultural experiences accessible to all ages and backgrounds through its collections, exhibitions, and diverse programs.
SMA's participation in the WTM highlights the importance of cultural tourism for Sharjah, promoting the emirate as a destination rich in cultural experiences. Recent developments include the opening of Al Qasimia School - Museum of Education in 2025, and the inclusion of Fili Fort, the Heritage House, and the Coffee Museum in 2026.
The Authority is also enhancing the visitor experience with updates to the Sharjah Art Museum, which offers permanent free admission. Additionally, SMA has launched a new visual identity to mark its 20th anniversary, inspired by Sharjah's historic architecture and Arabic calligraphy, reflecting its growth and global presence.
A key exhibition presented by SMA is 'Entwined Legacies Dialogue and Interaction between Chinese and Islamic Civilisations,' hosted at the Sharjah Museum of Islamic Civilisation in partnership with the Shanghai Museum. This exhibition features 124 archaeological and artistic collections, exploring historical connections through various cultural aspects.